Why Essential Service Provider Companies Should Embrace Modern Customer Service Technology
Health Care Provider and other companies that provide people with critical and valuable services
that consumers have come to rely on, needs to provide excellent customer service. Given the
increasing number of customers they must support, these companies would certainly benefit from
implementing strong customer service offerings. Poor customer service and disorganized call centres
can not only be frustrating for consumers, but also have a negative impact on the company’s
revenue, customer retention, and business acquisition.
Poor Customer Service Means Poor Business Results
When it comes to a company’s bottom line, poor customer service is no joke. A study by American
Express showed that 77% of customers have chosen not to make an intended purchase due to a
poor customer service experience.
Not only does poor customer service prevent essential service provider companies from acquiring
new customers, it can also cause them to lose current customers to competitors. A study by the
Harvard Business Review found that 73% of customers who had a positive experience with their
services providers were still members after a year. On the other hand, less than half of customers
who had a poor experience were still members after a year.
The Reason to Smile for Essential Service Provider Companies
The good news is that a strong customer service strategy can easily help set such companies apart. A
few simple changes can dramatically improve a brand’s reputation. Allowing customers to easily
make changes to their preferences, implementing 24/7 access to multichannel support, and
implementing CTI & Follow up technology can have a positive impact on customer satisfaction levels.
Companies would be wise to set themselves apart from their competitors by embracing modern
customer service technology. It is a win-win for customers and companies alike.
Big announcements this year include the launch of two new cloud contact centres, video service and
survey campaign.
Role of a customer service in service industry?
Every single customer on this planet seeks an unbelievable experience with a company.
Customer service is the term used to describe what happens at the points at which the customer
comes into contact with the business and it continues with the delivery of the product and the aftersales service. Having an efficient and prompt inbound customer service is as important as having a
great product and services. In absence, you risk losing out on your valuable customers to your
competitors. High quality customer service helps to create customer loyalty. Customer service is
managed by highly skilled and best-trained call centre agents. Most important part of their job is
providing customers with excellent customer service; and even more than that, their job is to create
satisfied and happy customers who want to return and do business with providers.
Research Says:
- 67% of customers, who stop buying from one business and go to another, do so because of
poor or indifferent services - 15% leave because of unsatisfactorily resolved dispute or complaint
- 10% leave because of price
- 7% go elsewhere based on a recommendation
- 1% die
This means 82% goes somewhere else because of a customer service issue!
Knowing that 86% of clients stop doing business with a company because of poor customer service,
you need to make sure customer service is always a priority for your offline and web-based business
and part of your customer retention plan.
