We harmonize brand strategy, creativity, and storytelling with the power of data, technology,
strategy, and performance marketing.
The Opportunity for Brands
With digital push notification comes a new set of targeting opportunities for digital marketers.
Brands will increasingly be able to reach audiences on-the-go. E.E., for example, could drop
customers an ad based on something they have done online.
New Trend for Brands
With automated ads in vehicles comes a new set of targeting opportunities for digital marketers.
Brands will increasingly be able to reach audiences on-the-go. E.E. automated ads, for example,
could drop passengers an ad based on something they have done in the car that suggests they are in
the market for new clothes. While local advertising is currently reliant on the target audience being
nearby, with in-car advertising, the customer could be a ten-mile drive away and still make the
decision to divert their route and check out the latest product/services range. Eventually, clicking on
an ad could even override the vehicle’s journey (if permitted), taking them straight to the doorstep
of a brand’s store.
