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The Opportunity for Brands

With digital push notification comes a new set of targeting opportunities for digital marketers. Brands will increasingly be able to reach audiences on-the-go. E.E., for example, could drop customers an ad based on something they’ve done online.

New Trend for Brands

With automated ads in vehicles comes a new set of targeting opportunities for digital marketers. Brands will increasingly be able to reach audiences on-the-go. E.E. automated ads, for example, could drop passengers an ad based on something they’ve done in the car that suggests they’re in the market for new clothes. While local advertising is currently reliant on the target audience being nearby, with in-car advertising, the customer could be a ten-mile drive away and still make the decision to divert their route and check out the latest product/services range. Eventually, clicking on an ad could even override the vehicle’s journey (if permitted), taking them straight to the doorstep of a brand’s store.

 

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